FAQ: Frequently Asked Questions
Q: Alex, there are so many copywriters out there, why should I hire you to write for me?
A: I'd like to respond to that quickly. But I'd rather you hear from a past client address that question for you. I'm sure you'd agree it would have more weight coming from a real person who actually put me to work for him, rather than me talking. I might sugarcoat everything just so you hire me, know what I mean?
See, a few months ago, as soon as I heard about a friend I went to high school and college with him, Dr. Vid Raatior, running for public office, I wrote him.
I told him I wanted to write some "non-campaigning" stories for his cause. They would serve, I explained, to showcase him as a real person to the people.
So, meet Dr. Raatior---a Pacific-focused education specialist based in Soquel, CA. This is his experience related to your question above:
Alex is an extremely responsible and dedicated professional who understands the importance of meeting deadlines.
His journalism training formed his understanding of, and commitment to meeting deadlines. His faith-filled personal life adds a sense of duty and respect for ensuring that his clients' needs are met.
This Guam resident's writing is easy to read, but not simplistic. Alex likes to write from the perspective of the reader rather than from a selfish way to prove his writing ability.
The style of his writing captures the essence of the stories he's written without being disrespectful to the complexity of issues.
I think this gift of touching the readers comes from his own respectful treatment of others.
Moreover, Alex has a way of producing engagingly powerful headlines that touch the core of the story and connects the contents to lives of people around him.
He has significantly impacted my cause as a political candidate (to the Federated States of Micronesia Congress).
First, the fact that he's willing to listen and respectfully write feature stories from my perspective, staying true to who I am, is very important to me.
Secondly, Alex has a gift of listening, taking notes, and then transforming what seems insignificant history or data into useful information for the reader.
Thirdly, Alex's articles have led to some rethinking of my political campaign; the clarity of his writing has led to my changing the messaging approach to issues because his description of viewpoints were better articulated than mine.
As such, he has contributed to the improvement of my messaging.
Overall, Alex is personable, approachable, respectful, and a talented writer.
I completely trust him to write articles that capture the essence of the human subject. The fact that he respectfully puts his clients’ needs above his own out of a sense of duty to a life of service, is an added bonus.
As former member of the U.S. Army, I am very grateful to Uncle Sam for molding and instilling in me wonderful work ethics which are very helpful in freelance writing-copywriting... including professionalism, dedication, commitment, and honor!
And as a church elder and minister of the Holy Word, I pray daily to live and work (and write) in total service for God and his people. That means you, too!
Q: Do you have any guarantee I will get what I want?
A: Yes, I do!
Q: How does that guarantee work?
A: Most clients are pleased and happy with my copies. But if you are not, you get one (1) rewrite according to your specific comments, entirely free. No cost to you.
Q: What about sales? Do you guarantee that your copy will get the sales results I want?
Q: Why not?
A: For one thing, a case study (I call it, marketing testimonial) primarily helps with getting prospects through your sales funnel. Now, while it can also help decision-makers make the sale, it's the job of the sales team to close.
Plus, there are many factors in your marketing that I do not control—product, market, price, list, demand, consumer preferences, design, approvals, etc. I can and do, however, guarantee your satisfaction with my copy. But I do not promise—and cannot guarantee—specific results.
Q: Will you write a case study for me for nothing up front?
A: No. Every job requires an advance retainer of 50-percent, and I do not begin work without it.
A: To give me a financial incentive to do the best possible job, and to even go above and beyond “the call of duty.”
Q: Where is your company at?
A: "Get Clients with Powerful Stories" is part of a Guam-based copywriting company, RC Communications Center, in central Pacific Ocean… east of the Philippines, below Midway. It's on Guam 'Where America's day begins!' Precisely, it's in the village of Dededo, Ritidian area.
Q: By the way, what exactly is copywriting?
A: Copywriting means writing words for a profit… generally, for promotional or marketing purposes.
I like the way my friends at the world's leading training company for copywriters, American Writers & Artists Inc., explained it:
"Copywriting is the process of writing advertising promotional materials. Copywriters are responsible for the text on brochures, billboards, websites, emails, advertisements, catalogs, and more.
"This text is known as 'copy.' Copy is everywhere."
Unlike news or editorial writing, copywriting is all about getting the reader to take action. That action might be to purchase, opt-in, or engage with a product, service, or company. That’s why a copywriter is often referred to as “a salesman in print.”
Q: Does copywriting have anything to do with copyright?
A: No! They, in fact, are like day and night from each other. One is writing copy, the other has to do with exclusive legal rights.
Copywriting should not be confused with “copyright.” Copyright means an individual or company has the exclusive legal right to reproduce, publish, sell, or distribute someone’s work (such as books, music, artistic items). The purpose of a copyright is to protect that material and prevent illegal use of it by unauthorized agents. The owner designates the copyrighted material with the symbol ©.
Q: What is your copywriting experience?
A: I became a published writer as a journalist in 1986, but as an official copywriter, I’ve only been in this copywriting business since 2011. So, in my head, I am fairly new to this... still "learning."
Q: What are your copywriting specialities?
A: I am a case study copywriter, primarily in the business-to-business industry...including the Christian and business-to-consumer circles.
I also specialized in Christian contents and health & fitness.
Q: Can you write anything else?
A: Yes. I can... including white papers, web content, e-newsletters, sales letters, blog posts, press releases, SEO, articles, direct mail, landing pages, brochures, banner ads, and more.
But I prefer to stay focused on the writings I enjoy the most... case studies, Christian contents and health & fitness.
Q: How much does it cost?
A: Wonderful question! Each project is different. Based on the type and scope of your project. I would typically be able to give you an answer ONLY after we have discussed the project(s) in detail. But for a general idea, click on link: HOW MUCH DO YOU CHARGE?
Q: Do you require a deposit?
A: Again, I require a 50-percent retainer.
Q: Can you write for my specific industry?
A: I think so! I mean, I've been a journalist since 1986, as I mentioned. I do not think there are a lot of industries left out that I have not written for. Writing marketing copies for a specific industry is indeed different, but I think I am familiar some with a few industries' lingo and mentality. The learning curve should become less steep. I am confident enough.
Q: Can we meet?
A: If you mean face-to-face, then, yes! We can do Skype or WhatsApp or even Messenger.
But if you are asking about meeting in person, then I'd say no. Unless, you are on the beautiful island of Guam, where I live.
Q: I’m in another country, can you still write my copy?
A: Definitely! Technology is just a click away. And then you can tell me all about your needs before I set to work for you.
Q: How long will it take to write my copy?
A: Case studies (or success stories) take me at least, 3-4 weeks. Other copywriting projects you might need also have different time frames, depending on their complexity.
Q: How do I know if you’re a good copywriter?
A: I'll make that very easy for you to figure out. Click on the link below and check out some of my writing samples.
Q: What now?
A: Well, if you have no more questions, the next logical thing to do is to contact us. Just click here.
Any other concern or question you have that's not listed here, should be cleared up with a phone call or an email.
So let us know at your earliest convenience what your exact writing needs are:
Phone: +1 671-489-4685
Or click on our Contact Us red button below and send us a question/comment. Thank you.
To your success!