ARE case studIES expensive?
Why are case studies so expensive?
Is this also your question?
Truth is, case studies are not expensive at all. But if someone charges you dirt cheap for a case study ... BEWARE!
Folks who consume and use case studies on a regular basis know the true value. And they will tell you, you need to be weary of folks who do not know the actual value of this marketing piece.
Charging way less may be because of the lack of knowledge in its value. Which may mean they had no real professional training in this area.
Now, it is very true, a case study is extremely valuable! In fact, it more than compensates in its value what it's worth!
Consider this. You charge a big corporation $2,500 (industry's reasonable price) for your case study. A few weeks later, a customer bought a $250,000 a (much needed) valuable piece of machinery based on your case study.
The next question then becomes: How expensive is your case study NOW in light of what just happened?
But that's not all. That same case study could possibly pull 1 or 2 or 20 big ticket customers like the first one into your client's store just like that.
Then the "expensive" amount you charged for your compelling case study becomes nothing but a drop in the bucket, doesn't it?
Now, friend, I'm not here to try to convince you about case studies. But realize this ... if you have not consumed nor used case studies before, then you are definitely leaving money on the table. Simple as that!
Understand, too, that there are many small business owners and professionals, including your competitions, who are making sure case studies are part of their sales team's arsenal. And those are they to whom case study writers gravitate--all the time.
They get it ... and they also get the pros who craft killer case studies, which simply means more money for their bottom-line!
If you were a newbie, I just thought you should know about this. But old timers like youself knew all that already. Right?
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